Practical guides. No filler.
What we have learned running SEO, paid media, AEO, and GEO for D2C, EdTech, and SaaS brands. Written in plain language.
AEO in 2025: The exact content structure that gets cited by ChatGPT, Perplexity, and Google AI Overviews
Most brands are still optimising for blue-link rankings while their competitors are getting cited in AI-generated answers. Here is the exact structure we use to earn those citations for our clients.
GEO strategy: How to get your brand recommended by ChatGPT and Google Gemini
When a potential customer asks an AI tool to recommend the best product or service in your category, is your brand in the answer? Here is the authority-building framework that determines that.
Why your Meta CPL spiked after iOS and the server-side fix that actually works
Server-side Conversions API is not a nice-to-have anymore. Most agencies are still getting it wrong. Here is a practical guide to the migration that actually restores attribution accuracy.
Technical SEO Audit in 2025: 8 Fixes That Drove 260% Organic Traffic Growth
Most brands publish content, build links, and still wonder why their organic traffic is flat. The answer is almost always a technical SEO problem. Here are the eight issues we fix in every client audit, and what they did to rankings.
Google Performance Max in 2025: What Is Actually Working for Indian Brands
Performance Max campaigns give Google almost full control over where and how your ads show. Most Indian brands are either ignoring it or running it wrong. Here is what the data from our accounts actually shows.
WhatsApp Marketing for D2C Brands in India: The Channel Most Are Under-Using
India has over 500 million WhatsApp users and open rates above 90 percent. Most D2C brands are not using it strategically. Here is what the top performers are doing differently.
First-Party Data Strategy for Indian Ecommerce Brands: How to Prepare for a Cookie-Free World
Third-party cookies are being phased out and iOS tracking restrictions are permanent. Indian ecommerce brands that have not built a first-party data strategy are making every paid media decision on incomplete information.
LinkedIn Ads for B2B SaaS in India: The Setup That Actually Generates Qualified Leads
LinkedIn Ads have a reputation for being expensive in India. The brands saying that are usually running them wrong. Here is the campaign structure and targeting approach that brings CPL down to a number that makes sense for B2B SaaS.
Google AI Overviews and SEO in India: How to Protect and Grow Your Organic Traffic in 2025
Google AI Overviews have reached India and they are changing which pages get traffic and which get skipped entirely. Here is what we are seeing in our client accounts and how to respond.